LEXUS DEFINED invited guests to experience amazing through story telling and product awareness. This was measured through an impactful microsite which enticed guests to register and test drive the all-new LC 500. Email blasts were also designed and developed to further ensure when the event was happening.
Creative Director: Garret Davenport Senior Copy Writer: Scott Sagan
Tools Used: Photoshop, Sketch, Html5, CSS, Mailchimp