Brave, Thoughtful and Imaginative are the core values of Lexus. All design solutions for Lexus embody these universal beliefs.
Deliverables include event microsites, email campaign development and web banner communications. The main objective was to create a digital experience that would inspire guests to test drive new Lexus vehicles.
Creative Director: Garret Davenport Senior Copy Writer: Scott Sagan
Tools Used: Photoshop, Sketch, Illustrator, Html5, CSS, Mailchimp